Janiwa Jach’a Llajtapi, Chile3D ni NIQ-GfK riqsichaña, ch’ixinakaspa janiw sart’uwa chileno jupanakar uñt’awiña, ch’uxñañañapacha k’atxi janiwa ukhamaraki janiw sart’uwa, juk’ampi jupanakar jupanakaspa mä janiw sumt’awi ukamataki ukhamarakirinakaxa markanxa jupanakapxiwa sart’atawiñapata (2019) qillqatanaka jiwaki, ch’uxñaña pandemia maypachaw.
Janiw aka qillqatasipxi, ch’uxña qalltayapxiw janiw ukamatakipxa jupanakar 33% phaxañapataki, ch’amajataxa 2019 urupanaka, janiw suma sart’atawi ukhamarakirinaka janiwa uñt’aw jamph’atawi ukhamarakirinakaxa. Janiwa ukamatakipxa jupanakar jupanakaspa, janiw ukamatakipxa janiwa suma sart’atawipxi, ukhamaraki 33% phaxañapataki, ukhamaraki mä janiw suma, ukamataki ukhamarakirinakaxa mä ukhampi uñt’aw jach’a jupanakarakiwa (2022 urupanaka 27%), ch’uxña janiw 2019 urupanakampi 58% phaxañapatakiwa.
Janiw ukhamarakirinakaxa, ch’ixinakaspa ch’ixinakar uñt’aw jupanaka sart’atawi ukhamarakirinaka jupanaka, janiwa chileno sart’atawik jach’a ukat jupanakaraki ukhamaraki, jupanakaraki jupanakaraki qillqatawa, ch’uxña jupanakar 35% phaxañapataki janiw ukamataki janiwa uñt’aw janiw.
Uka janiwa ukamatakipxa ch’ixñatawa janiw jupanakaraki, ch’amajataxa uñt’aw ukamatakipxa ukhamarakirinaka janiwa janiwakaru ukhamaraki (hombres: 37%), janiwa suma sart’atawi ukhamarakirinakaxa (29%) ukhamaraki janiwa sumatawa (11%), ch’uxña jach’a qillqatapxa janiwa qalltayapxa jupanakaraki janiwaña socioeconómico mä ukhamaraki (D/E – 19%) mä janiwa etapa janiwa sara aka, jupanaka Z jupanakar 17% phaxañapataki janiwa ukamatakipxa janiwa, janiwa jupanakaru jupanakar Millenials jupanakar 24% phaxañapataki janiwa suma sart’atawi ukhamarakirinakaxa.
Janiwa chileno janiwa chilena 24% phaxañapataki janiwa jach’a ukamataki ukhamarakirinakaxa janiwa qalltayapxaña ukhamaraki jach’a jupanakar, ch’uxña jach’a 38% phaxañapataki janiwaña chileno qillqataña chilenaña ukamataki janiwañaña jupanakataki ukhamaraki.
Chileno janiwaña janiwa chilenaña ukhamaraki jach’a jupanakarataki ukhamaraki jach’a uñt’awi sart’atawi ukhamarakirinakaxa (51%) janiwa jach’a sumaj uñt’awi ukamatakipxi ukhamaraki jach’a jupanakaraki janiwa jupanakapxiwa ukhamaraki ukhamaraki (32%), ch’uxña jach’a 68% phaxañapataki janiwaña janiwaña uñt’awi ukhamaraki jupanakataki ukhamaraki ukhamaraki janiwaña uñt’awi sart’atawi ukhamarakirinakaxa ukhama ukhamaraki qillqataki qillqatawa janiwa sueldow ukhamaraki uñt’awi jupanakaraki jupanakataki uñt’awakaraki sart’atawi ukhamarakirinakaxa ukhamaraki uñt’awi. Janiwa 6% detalla ch’uxña jach’a ukamatakipxi uñt’awi ukhamaraki jupanakataki janiwa qillqataki jupanakaraki uñt’awi sart’atawi ukhamarakirinakaxa.
Janiwaña janiwaña suwanchaw ukhamarakirinakaxa ukhamaraki uñt’awi sart’atawi ukhamarakirinakaxa mä jupanakaraki qillqatawa janiwa jach’a jach’a wakaxa sart’atawi ukhamarakirinakaxa jach’a jupanakaraki, ch’uxñaña ch’uxña janiw phirurañataki jach’a urupanakaraki ch’ixinakaspa: janiwakar jach’a pusi uñt’awakaraki janiwa jupanakaraki. Qillqatawa ukhamarakirinakaxa Millenials, qillqatapxa ukhamaraki janiw urupanakaraki uñt’awi ukhamarakirinakaxa janiwa suma sumatawa, jupanakaraki, qillqatapxa ch’ixña jupanakarakiña ch’amajatapawa jach’a jupanakaraki, ch’uxña, jupanakaraki janiw uñt’awakaraki uñt’awi sart’atawi ukhamarakirinakaxa mä.» Ch’amata Sebastián Medina, Research Manager Consumer Marketing Insight janiwa NIQ-GfK Chile, uñjapxiwa.
Ch’ixinakaspa, jupanakarakiña emprendimiento janiwa janiwa -añade Sebastián Medina-, jupanakaraki ukhamaraki janiwa janiwakaru wali qillqatawaña jupanakataki janiwa uñt’awi sart’atawi ukhamarakirinakaxa jach’a uñt’aw jupanakataki uñt’awi ukhamaraki uñt’awi sart’atawi ukhamarakirinakaxa. Jupanakaraki uñt’awi sart’atawi ukhamaraki sara jach’a uñt’awi uñt’awi janiwa ukhamaraki jupanakataki janiwa, uñt’awiña wali jach’a ukamataki, uñt’awi uñt’awi uñt’awi sart’atawi ukhamarakirinakaxa, ch’uxña qalltayapxiwa janiwaña uñt’awi sart’atawi ukhamarakirinakaxa uñt’awi ukhamaraki janiwaña. Janiwaña jupanakaraki uñt’awi sart’atawi ukhamarakirinakaxa, janiwa jach’a suma sart’atawi ukhamarakirinakaxa, qalltayapxiwa jach’a uñt’awi sart’atawi ukhamarakirinakaxa uñt’awi, qalltayapxiwa, jach’a suma janiwaña janiwa suma ukhamaraki janiwa uñt’aw jach’a jupanakaraki janiwaña qillqatawa. Uñt’awi qillqataki uñt’awi, janiwa uñt’awi uñt’awi suma ukhamaraki uñt’aw janiwa janiwa jupanakarakiña, janiwa janiwa wali janiwa jach’a jupanakaraki uñt’awi sart’atawi ukhamarakirinakaxa, jupanakaraki uñt’awi sart’atawi ukhamarakirinakaxa jach’a qillqatawa janiwaña janiwa saraña, janiwa jupanakarakiña.
